A promotion chase, a flood of goals and a new regional partnership: Fulham’s 2021/22 season offered plenty to follow beyond the weekly scoreline. On 5 October 2021, the London club announced Asiabet33 as its Official Asian Betting Partner for the remainder of that campaign.
For 707Livescore readers, the story brings together football, sponsorship and the images that captured a particular moment in the club’s season. The original announcement used Asiabet33; the brand now uses AB33. This feature looks back at the documented 2021/22 agreement.
Announced
5 October 2021
Official role
Asian Betting Partner
Period
Remainder of 2021/22
Fulham’s division then
Championship
The announcement: Fulham meets Asiabet33
Fulham’s official club announcement is the starting point. It identifies the partner, the Asian regional focus and the season covered by the agreement. The club described the relationship as an opportunity to develop its international fanbase.
The release featured comments from Leo Li, then identified as Asiabet33’s managing director and co-founder, and Fulham sales director Jon Don-Carolis. Their comments framed the collaboration around the Asian market and the club’s wider audience.
5 October 2021: the partnership reaches Instagram
On the same date, @ab33.asia shared its announcement on Instagram. The graphic pairs the Fulham crest with the partner’s red emblem above a view of the ground. Its large red collaboration headline makes the commercial connection immediately visible.
The accompanying caption also places Fulham in the Championship at the time. That detail matters when revisiting the image today: the announcement belongs to the club’s 2021/22 second-tier campaign and its pursuit of a return to the Premier League.
Archive post: @ab33.asia, 5 October 2021. The graphic combines the partnership announcement with Fulham’s stadium setting.
1 November 2021: a season-stamped follow-up
A second Instagram post on 1 November 2021 gives the story another visual chapter. This time, the main image shows the Fulham name across the stadium seating, with the two emblems above it and the wording “Regional Partner 2021/22”.
The season printed directly on the artwork makes it especially useful as an archive image. Alongside the October announcement, it shows how the relationship was presented publicly during the campaign.
Archive post: @ab33.asia, 1 November 2021. “Regional Partner 2021/22” appears above a view of Fulham’s stadium seating.
Instagram embeds may depend on your browser’s privacy settings. The dated links above open the original posts.
The football backdrop: a Championship season to remember
While the partnership appeared across club and social channels, Fulham’s main sporting objective was clear. The club’s June 2021 chairman’s message set out the ambition to win promotion straight back to the Premier League.
Marco Silva’s first season delivered that return with a striking attacking record. Fulham’s official history records 106 league goals, with 43 from Aleksandar Mitrović. The team scored at least 50 goals both home and away and recorded three 7–0 league wins.
- 5 October 2021: Fulham announced the Asiabet33 agreement, and the brand published its Instagram announcement.
- 1 November 2021: the follow-up Instagram artwork displayed the 2021/22 regional-partner wording.
- 19 April 2022: a 3–0 home win over Preston North End secured promotion.
- 2 May 2022: Fulham beat Luton Town 7–0 to clinch the Championship title.
Those results supply the sporting context for the archive.
Asiabet33 then, AB33 now
Readers may encounter both names when looking up the story. The 2021 club release and the supplied campaign graphics use Asiabet33, while the current brand homepage presents AB33 as formerly Asiabet33. Keeping the historical name attached to the original agreement makes the record easier to follow.
For more background on the club and the naming context, read the Fulham FC and Asiabet33/AB33 partnership article. The sources reviewed here do not establish a rebranding date or confirm a continuing Fulham partnership today.
Why this chapter belongs in the football archive
A scoreline tells us what happened on the pitch. Club announcements and dated campaign images add another layer: how a team and a commercial partner presented their relationship to supporters during that season.
Here, the club release supplies the formal record, the Instagram posts preserve the campaign’s visual identity, and Fulham’s results complete the football setting. Read together, they capture a specific chapter of 2021/22: a regional partnership announced during a season that ended with Fulham lifting the Championship title.